Theory of Design | Digital Reframe

Abstract architectural illustration representing Practice Theory, showing a digital practice supported by four foundational pillars: Theory of Design, Positioning, Future-looking Principles, and Culture by Design.

The Digital Practice Framework: Building Strategic Architecture Firms

Discover the 4-pillar framework for building a strategic digital architecture practice. Learn how Theory of Design, Positioning, North Star principles, and Culture by Design transform firms from digital to digitally strategic.

Jan 225 min read

Minimalist architectural diagram showing white building forms organised by subtle lines rising from a hidden foundational layer, representing a Theory of Design guiding practice and technology decisions.

The Theory of Design

Why successful architecture practices define a Theory of Design before adopting technology. A systems lens for practice leaders navigating digital change.

Jan 74 min read