Practice Strategy

“All systems are wrong, but some are useful.” This article reframes how architects and AEC leaders can use systems thinking to bring clarity to complex practices. From task-level processes to practice-level purpose, Machiel Odendaal explores how to model systems that actually improve outcomes — not just describe them.

Digital Reframe argues that templates shouldn’t just start projects; they should sustain them. This article introduces a four-level model of systemisation and shows how a systemised Revit template—paired with an Integrator app and a disciplined naming convention- creates a living ecosystem that learns from projects, scales with your practice, and improves delivery quality over time.

BIM digitised our drawings—now what? In this short manifesto, Machiel explores the ceiling the AEC industry has hit, the insights that sparked Digital Reframe, and a practical journey map to help creative practices design and build a truly digital-native business. If you’re ready to move from tool upgrades to culture-deep transformation, start here.