Digital Transformation

“All systems are wrong, but some are useful.” This article reframes how architects and AEC leaders can use systems thinking to bring clarity to complex practices. From task-level processes to practice-level purpose, Machiel Odendaal explores how to model systems that actually improve outcomes — not just describe them.

BIM digitised our drawings—now what? In this short manifesto, Machiel explores the ceiling the AEC industry has hit, the insights that sparked Digital Reframe, and a practical journey map to help creative practices design and build a truly digital-native business. If you’re ready to move from tool upgrades to culture-deep transformation, start here.