Digital Transformation

Digital transformation in architecture is the intentional redesign of workflows, tools, and culture to improve efficiency, collaboration, and project delivery.

Every efficient architectural practice runs on systems. Yet, many overlook the most visible layer — the task system. This is where strategy meets execution and where small inefficiencies compound into major productivity gaps. In my previous article , I outlined four levels of systems in practice: Practice, Capability, Process, and Task. This piece focuses on the Task System: the operational layer where work actually happens. What Are Task Systems in Architecture? In our model

“All systems are wrong, but some are useful.” This article reframes how architects and AEC leaders can use systems thinking to bring clarity to complex practices. From task-level processes to practice-level purpose, Machiel Odendaal explores how to model systems that actually improve outcomes — not just describe them.

BIM digitised our drawings—now what? In this short manifesto, Machiel explores the ceiling the AEC industry has hit, the insights that sparked Digital Reframe, and a practical journey map to help creative practices design and build a truly digital-native business. If you’re ready to move from tool upgrades to culture-deep transformation, start here.