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The Theory of Design
Why successful architecture practices define a Theory of Design before adopting technology. A systems lens for practice leaders navigating digital change.
Jan 74 min read


How Task Systems in Architecture Drive Practice Efficiency
Every efficient architectural practice runs on systems. Yet, many overlook the most visible layer — the task system. This is where strategy meets execution and where small inefficiencies compound into major productivity gaps. In my previous article , I outlined four levels of systems in practice: Practice, Capability, Process, and Task. This piece focuses on the Task System: the operational layer where work actually happens. What Are Task Systems in Architecture? In our model
Oct 31, 20253 min read


Models and Systems Thinking in AEC: Useful, Not Perfect
“All systems are wrong, but some are useful.”
This article reframes how architects and AEC leaders can use systems thinking to bring clarity to complex practices. From task-level processes to practice-level purpose, Machiel Odendaal explores how to model systems that actually improve outcomes — not just describe them.
Oct 21, 20253 min read
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