I help architecture and interior design firms build their digital practice through systems thinking. That's my elevator pitch, but let me unpack what that actually means.

BIM digitised our drawings—now what? In this short manifesto, Machiel explores the ceiling the AEC industry has hit, the insights that sparked Digital Reframe, and a practical journey map to help creative practices design and build a truly digital-native business. If you’re ready to move from tool upgrades to culture-deep transformation, start here.